The Story Behind

Introduction

The collaboration is a highly sought-after sneaker that has taken the sneaker world by storm since its release in 2017. This sneaker is a product of a joint effort between Jordan Brand and Off-White, a fashion label that was started by Virgil Abloh. This article will delve into the story behind this collaboration and what makes it one of the most significant releases in the sneaker industry.

The Collaboration

The collaboration is the brainchild of Virgil Abloh, who has been a fan of the Air Jordan 1 since he was a child. According to Abloh, the idea behind the collaboration was to recreate the shoe as if it had never been made before. In other words, Abloh wanted to put his own spin on the classic silhouette and bring it into the modern era.

The collaboration between Jordan Brand and Off-White was announced in 2017, and it was met with a lot of excitement and anticipation. This was the first time that Jordan Brand had collaborated with a fashion label, and it was also the first time that the Air Jordan 1 had been given an off-white treatment.

The Design

The design of the is one of the most unique features of the sneaker. The shoe has a deconstructed look, with many of the stitching and detailing left exposed. The swoosh, which is one of the most recognizable features of the Air Jordan 1, is also deconstructed and appears to be unfinished.

The shoe also features the word "AIR" printed on the midsole, which is a nod to the original Air Jordan 1 design. Additionally, the shoe has "OFF-WHITE c/o VIRGIL ABLOH TM" printed on the medial side of the shoe, which is a signature design element of Off-White.

The Colorway

The features a striking colorway that is inspired by the original Air Jordan 1 "Chicago" colorway. The sneaker has a white leather upper with red accents on the swoosh, heel, and outsole. The shoe also has black detailing on the laces, tongue, and Nike Air branding on the tongue.

The Story Behind the Sneaker

The is more than just a sneaker; it is a symbol of creativity and collaboration. The collaboration between Jordan Brand and Off-White pushed the boundaries of what was possible in terms of sneaker design and opened the door for future collaborations between brands in different industries.

The release of the sneaker was also significant because it marked Virgil Abloh's first collaboration with a major brand. Abloh has since gone on to collaborate with a number of other brands, including Nike, Louis Vuitton, and IKEA.

Conclusion

The is a sneaker that represents the intersection of fashion, culture, and sport. The collaboration between Jordan Brand and Off-White brought two worlds together and created a product that resonated with sneakerheads and fashion enthusiasts alike. This sneaker is a testament to the power of collaboration and the creativity that can be unleashed when two great brands come together.